Southern Sound Music Alliance is a booking, music events production, and marketing company. Southern Sound works with companies and resorts who seek to provide high quality events and also partners with select for-profit and non-profit organizations who seek high quality events and musical entertainment.

Southern Sound also creates specialty branding packages, posters, t-shirts, another promotional merchandise to new & established artists and bands.

Partners Jennifer Sundal and Naomi Alvarado have over 35 years combined experience in the music & special events and resort marketing. Sundal ran her own childcare agency for 15 years in Okaloosa and Walton Counties, working with families and corporate resorts, and now books regional talent and manages all media promotions for Boukou Groove Band and Neptone Recording Studio. Alvarado has been a booking agent/manager for the last 10 years, as well as a website & sales manager and a freelance writer for local publications.